Cooking the books: The magical math of ‘climate-friendly’ meat
Corporate Knights
APRIL 18, 2024
As Tyson’s VP of fresh meats marketing told Progressive Grocer magazine, “We are trying to be upbeat and different, with something that speaks definitively to [millennial and Gen Z consumers].” As NYU’s Hayek points out, the Scope 3 emissions that Maple Leaf doesn’t include are “the largest slice of their supply chain.”
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