Cooking the books: The magical math of ‘climate-friendly’ meat
Corporate Knights
APRIL 18, 2024
As Tyson’s VP of fresh meats marketing told Progressive Grocer magazine, “We are trying to be upbeat and different, with something that speaks definitively to [millennial and Gen Z consumers].” And Tyson isn’t the only one banking on planet-friendly meat to keep consumers coming back to the butcher. Walmart Canada stocks 2.5
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