Certifications matter more than ever and brands should be promoting them
GreenBiz
OCTOBER 6, 2020
Certifications matter more than ever and brands should be promoting them. I’ve written quite a bit lately about how Americans are experiencing a "Maslow moment" right now. Which begs the question: How do they know a product is green? So certifications can and should be used as a way to validate a brand’s green claims.
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