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The key to combatting greenwashing? An empowered marketing team

Corporate Knights

Increasingly savvy customers want to know about the green options that exist, and a vast majority also want to know what makes them “green.” This shifting trend, combined with the global anti-greenwashing regulatory crackdown spurred by the U.K., the EU, the U.S.

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How a new wave of lawsuits is targeting airline "greenwashing"

Corporate Knights

A wave of anti-“greenwashing” litigation is seeking to hold major players in the aviation industry to account for sensational claims of being sustainable, low-carbon or contributing to net zero. Why greenwashing? The rise in greenwashing litigation can in part be attributed to the relative ease with which cases can be brought.

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Will the CSRD End Greenwashing?

3BL Media

DESCRIPTION: Recently, the European Parliament voted in the Corporate Sustainability Reporting Directive, aimed at ending inaccuracies and falsehoods in greenwashing. One major hope is that this will address a hot-button issue companies around the world are increasingly having to contend with: greenwashing. SOURCE: Workiva.

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Are you greenwashing, wishing or walking?

GreenBiz

Are you greenwashing, wishing or walking? Some boards approve, some feel comfortable doing so and are hoping for the best; others are afraid to be called out on greenwashing but approve them anyway, because "everyone else" are setting goals. Featured in featured block (1 article with image touted on the front page or elsewhere).

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A Framework for Companies That Want to Avoid Greenwashing

B the Change

That means avoiding “greenwashing,” or false communications about environmental action. Greenwashing is a big problem. You’ve probably heard of greenwashing. We define greenwashing and explain why it hurts your company. What Is Greenwashing? Greenwashing can be either intentional or unintentional.

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Advocates blast RBC's new climate targets as 'greenwashing'

Corporate Knights

There’s a dictionary-official definition for RBC’s climate targets: it’s called greenwashing,” said Richard Brooks, climate finance program director at Stand.earth. This article is republished from The Energy Mix. Read the original article.

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How to Avoid Greenwashing When Choosing ESG Investments

3BL Media

This article includes some steps that you can take to perform effective ESG due diligence and avoid being misled by labels. Tweet me: How to Avoid Greenwashing When Choosing ESG Investments by Lori Keith, Director of Research at Parnassus Investments -- [link] || #ESG #esginvesting #advisors #innovation @Parnassus_Funds.