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Authenticity and Partnerships Are Key to Sustainable Messaging

3BL Media

We know sustainability alone doesn’t sell,” said Justin Coates, global consumer insights and marketing leader at Eastman. “It Herbal Essences scientists found Eastman’s molecular recycling technologies and quickly recognized Eastman was the strong partner they needed for both product materials and sustainability messaging.

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The 'last mile' of consumer sustainability behavior

GreenBiz

The 'last mile' of consumer sustainability behavior. These days, it’s hard to argue that sustainability is a niche consumer interest. A vast majority of consumers worldwide believe we need to consume less, according to research by GlobeScan. Mike De Socio. Thu, 02/18/2021 - 00:05. So what gives?

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We need to talk about meat

Corporate Knights

But the world keeps eating more meat, with forecasts estimating that we’ll be consuming 50% more by 2050. It’s a touchy topic. They’re lobbying for bans on the use of terms such as “milk” and “steak” on plant-based products (even cauliflower steaks are off the table in Italy, along with lab-grown prosciutto). The new products.

Academics 322
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5 reasons Home Depot and Lowe’s must weed out toxic weed killers

GreenBiz

Consumers should be able to trust that the products on store shelves are safe for them to use. Chief among the toxic products sold by Home Depot and Lowe’s is Roundup. At their shareholder meetings last month, both companies answered questions regarding their continued sale of Roundup and other harmful pesticide products.

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Sustainable shopping is healthy, even amid a pandemic

GreenBiz

As sustainability professionals, we’ve been talking for years about how consumers are increasingly influenced by values and sustainability. As a result, consumers are paying increased attention to companies that treated their customers and employees well during the pandemic. Sustainable shopping is healthy, even amid a pandemic.

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Here's why companies should assess double materiality

GreenBiz

After years of debate over the definition of materiality, 2020 has brought a consensus that materiality is double — meaning that businesses should report on financially material topics that influence enterprise value as well as topics material to the economy, environment and people. Take the topic of climate change.

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Booming secondhand clothing sales could help curb the sustainability crisis in fashion

GreenBiz

Fast fashion grew exponentially over the next two decades, significantly altering the fashion landscape by producing more clothing, distributing it faster and encouraging consumers to buy in excess with low prices. More mindful consumers? The market for secondhand luxury goods is also substantial.