Remove tags
article thumbnail

The key to combatting greenwashing? An empowered marketing team

Corporate Knights

Increasingly savvy customers want to know about the green options that exist, and a vast majority also want to know what makes them “green.” This shifting trend, combined with the global anti-greenwashing regulatory crackdown spurred by the U.K., In many ways, they turn into greenwashing watchdogs. the EU, the U.S.

article thumbnail

Proposal: The “Purchaser Caused” EAC Tag

Sustainable Round Table

Companies, particularly those without energy procurement teams or geographically concentrated energy demand, lack a strong market signal to validate the long and often complex pathway towards enabling new capacity and risk facing criticism for greenwashing. To address this gap, Sustainability Roundtable, Inc. (SR

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Guest Post: Combatting Greenwashing

ESG Today

Firstly transparent disclosure makes it harder for investment managers to “greenwash” their products and fool investors that they are following altruistic goals. The data must also be machine-readable (“digitally tagged”). It doesn’t bode well and surely adds to the potential for greenwashing.

article thumbnail

Why the push to sell LNG as a climate solution is full of hot air

Corporate Knights

Then there is the world’s leading fossil fuel project financier — the Royal Bank of Canada — and its push for increased Canadian LNG production , the latest in a regrettable stream of greenwashing exercises. One of the arguments most frequently made by industry lobbyists and LNG project proponents is that LNG is a “bridge fuel.”

article thumbnail

This tracking company wants to sell sustainability

Stacey Higginbotham

Once the item arrives, the tag can be thrown out or partially recycled. However, I also think a tracker that can subsequently be tossed is an easy business model to develop and an even easier sell, which means I cynically think this may be a case of greenwashing.

Logistics 137
article thumbnail

New tracking tool helps companies prove their supply chains aren’t harming biodiversity

Corporate Knights

Saunders’s idea for NatureHelm came from a decade of working with her other for-profit company, Wildlife Drones , which sells aerial drones that can track radio-frequency wildlife tags. I think it’s the opposite of greenwashing — it’s adding integrity to the processes, and that’s what we all want. Heffernan says. “I

article thumbnail

Cracks showing in Mark Carney’s net-zero financial alliance

Corporate Knights

Greenwashing is truly a clear and present danger.”.

Net Zero 360