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Good-Loop launches green ad tag to track environmental impact of digital campaigns

Environmental News Bits

Good-Loop, the ethical ad tech company that earlier this year announced its free Carbon-Calculator to calculate the carbon footprint of online ads, has launched Green Ad Tag, allowing brands and agencies to track and offset the CO2 emissions of their digital ads in real time. Read more →

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Rewilding British farms is bringing back threatened species, storing carbon and growing hope

Corporate Knights

If it weren’t for the plastic tags in the cows’ ears and the overhead drone of occasional passenger planes, we could be 600 years ago. In 2000, they sold off their dairy herds and machinery to offset huge debts and contracted out their arable land. increase in soil carbon.’ The birdsong is unreal. Something had to give.

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Do Voluntary Carbon Markets Help or Hinder Climate Action?  

Chris Hall

As media investigations reignite the debate on the viability of carbon offsets, academics argue for wider stakeholder engagement and changes to carbon accounting approaches to build robustness. Greta Thunberg said it showed “the ugly truth of carbon offsetting”.

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Financed Emissions: A New Standard for Calling Balls and Strikes

3BL Media

Accounting for Carbon: A New Rulebook for Financed Emissions. In recent years though, there has been a growing awareness that financial institutions, and really businesses in general, need to be counting something else in addition - carbon. Behold, the Partnership for Carbon Accounting Financials (PCAF).

Banking 246
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6 Ways Companies Can Prepare for Mandatory Carbon Reporting

B the Change

This pressure has led to a host of standards dictating how companies should report on their carbon performance. The Shift to Mandatory, Standardized Reporting Now, the world of carbon reporting is moving toward greater standardization and mandatory reporting. Their total carbon or greenhouse gas emissions.

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IoT news of the week, February 11, 2022

Stacey Higginbotham

Apple this week indicated that it’s working with law enforcement in these situations, as each AirTag has a specific serial number that can make clear to police whose Apple account is associated with the hidden tag. Another way IoT and AI can help with sustainability : One way to reduce your carbon impact is to use things longer.

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It’s a Start: Asset Managers Making Net Zero Commitments

Jon Hale

Treasury Secretary Janet Yellen: As big as the public sector effort is across all our countries, the $100-trillion plus price tag to address climate change globally is far bigger. That’s the message that came out of the COP26 meetings in Glasgow this week from U.S.