Surprise! People are shelling out for IoT subscriptions
Stacey Higginbotham
SEPTEMBER 28, 2022
IFTTT, which lets users link connected devices and web services to other connected devices and web services, has achieved $6 million in annual recurring revenue from 150,000 subscribers two years after it announced a subscription plan. But it’s also a sign that it’s possible to get customers to pay a subscription for services.
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