Authenticity and Partnerships Are Key to Sustainable Messaging
3BL Media
APRIL 17, 2024
Eastman Brands need authentic, research-based messaging to sell sustainable materials. We know sustainability alone doesn’t sell,” said Justin Coates, global consumer insights and marketing leader at Eastman. “We We know sustainability alone doesn’t sell,” said Justin Coates, global consumer insights and marketing leader at Eastman.
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