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Greenwashing corporate communications is slowing climate progress

Corporate Knights

Vanessa Chris is a content strategist and founder of h2h content. . The silence and half-truths – commonly referred to as green blushing and greenwashing – are slowing climate progress. The silence and half-truths – commonly referred to as green blushing and greenwashing – are slowing climate progress.

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How EHS&S Can Partner With Marketing for an Authentic Brand Sustainability Message

3BL Media

DESCRIPTION: Sustainability has become a powerful driver of global purchasing in both the B2B and B2C markets. If your organization is investing in environmental, health, safety, and sustainability (EHS&S) programs, and you aren’t telling the world about it, you could be missing out on gaining that sustainability-focused market share.

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Impact Cubed's New EU Taxonomy Solution Provides Global Insights Into Green Investments

3BL Media

These new rules, intended to counteract greenwashing, spell out the criteria for a green investment and require market participants to disclose how they are aligned with them.

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ESG Explainer: SFDR One Year on

Chris Hall

European efforts to bring transparency to ESG funds haven’t addressed fears of greenwashing. Different approaches to product classification have sown confusion and raised greenwashing concerns among both institutional and retail investors. trillion, or 22%, of the European fund market at the end of Q1 2021.

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Let’s Get Real (Measurement) About Social Impact

B the Change

As pressure mounts for companies to act on environmental, social, and governance (ESG) issues, corporate social responsibility and marketing teams are leaning into purpose-driven campaigns as an innovative way to tell their brand’s story. Making a Difference While Building a Brand Impact is broadly defined as “a marked effect or influence.”

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New Research: Fashion Shoppers' Post-Purchase Selfies Are Key to Cutting the Rising Volume of Online Returns

3BL Media

DESCRIPTION: 61% of US and UK consumers say seeing visual user-generated content (UGC) from other customers can reduce the growing number of fashion ecommerce returns which is hitting retailers’ profitability and sustainability goals. Read more insights from Nosto’s research on the company blog article. SOURCE: Nosto.

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ESG Global Trends in 2022

3BL Media

In this article we’ll look at some of the trends and insights we discussed across our global environment, health, safety and sustainability consultants as we have been integrating ESG into all of our practices for global clients. This wave of ESG is not slowing down but gaining momentum. Megatrends Leading to Increased ESG Pressure.