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Greenwashing corporate communications is slowing climate progress

Corporate Knights

Vanessa Chris is a content strategist and founder of h2h content. . The silence and half-truths – commonly referred to as green blushing and greenwashing – are slowing climate progress. The silence and half-truths – commonly referred to as green blushing and greenwashing – are slowing climate progress.

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How EHS&S Can Partner With Marketing for an Authentic Brand Sustainability Message

3BL Media

The Global Sustainability Study 2022 revealed several significant insights into the impact sustainable business has on consumer behavior. Genuine sustainability marketing delivers factual, values-based content that tells your stakeholders how you are improving outcomes for them. Greenwashing in Brand Marketing.

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Impact Cubed's New EU Taxonomy Solution Provides Global Insights Into Green Investments

3BL Media

These new rules, intended to counteract greenwashing, spell out the criteria for a green investment and require market participants to disclose how they are aligned with them. DESCRIPTION: LONDON, February 23, 2022 /3BL Media/ - Impact Cubed today launched its new solution to help investors meet the European Union’s (EU) Taxonomy regulation.

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ESG Explainer: SFDR One Year on

Chris Hall

European efforts to bring transparency to ESG funds haven’t addressed fears of greenwashing. Different approaches to product classification have sown confusion and raised greenwashing concerns among both institutional and retail investors. While SFDR was designed to avoid greenwashing, it has not achieved its objective.

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Let’s Get Real (Measurement) About Social Impact

B the Change

Avoiding greenwashing and providing all stakeholders with social impact results of purpose-driven advertising campaigns requires a thoughtful strategy, transparency, and targeted measurement tools. Combining the plethora of impact content across platforms with today’s technology is key to unlocking market insights and driving real change.

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New Research: Fashion Shoppers' Post-Purchase Selfies Are Key to Cutting the Rising Volume of Online Returns

3BL Media

DESCRIPTION: 61% of US and UK consumers say seeing visual user-generated content (UGC) from other customers can reduce the growing number of fashion ecommerce returns which is hitting retailers’ profitability and sustainability goals. Read more insights from Nosto’s research on the company blog article. SOURCE: Nosto.

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ESG Global Trends in 2022

3BL Media

In this article we’ll look at some of the trends and insights we discussed across our global environment, health, safety and sustainability consultants as we have been integrating ESG into all of our practices for global clients. This wave of ESG is not slowing down but gaining momentum. Megatrends Leading to Increased ESG Pressure.