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Hispanic Audiences in Focus: Trust in Media – The Key Factor Driving the Shift to Streaming

3BL Media

Originally published on Nielsen Insights Hispanics represent one-fifth of the U.S. Hispanics spend 22% less time with live and time-shifted TV content than the general population. of their TV time with streaming content. The trust factor: The Latino community’s unique connection with content is driven by trust.

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The Global Black Audience

3BL Media

Originally published on Nielsen Insights Shaping the future of media Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with a global influence on trends and culture. The Black audience insights you need At its core, media is a means of connecting. 18%: The U.S.

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Nurturing Trust: Engaging With Hispanic Audiences in a Diverse Media Landscape

3BL Media

Originally published on Nielsen Insights With an ever-expanding media landscape, audience preferences are pivotal. Creators and distributors want to engage audiences, and brands seek relevant content opportunities where their messages can truly resonate. Our data highlights this complex relationship.

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Get your copy of VIBE's guidance report – Navigating ESG Reporting Frameworks

VIBE

While all frameworks demand some form of ESG data, they vary widely in reporting methodology, disclosure content, target audience, and level of industry adoption.

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Seen, Heard, Valued – Engaging Asian Americans Through Media

3BL Media

Originally published on Nielsen Insights After the triumph of Everything Everywhere All At Once at the Oscars this year, many people from the Asian American Native Hawaiian and Pacific Islander (AANHPI) community were left feeling incredibly proud of that historic night.

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Nielsen Study Finds Hispanic Representation on Both Sides of the Camera, Drives Bingeability and Cultural Watchability for Latinos and New Audiences

3BL Media

When looking at top bingeable content (a score of 3 or more), Hispanic talent has a significant contribution. It's clear that inclusion plays a significant role in bingeability and cultural watchability in content for Latinos," said Stacie de Armas Nielsen's SVP of Diverse Insights and Initiatives.

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Announcing the Corporate Conversations on Purpose Insights Pack

3BL Media

Summary of Insights from 15 Episodes About Purpose Transformation. DESCRIPTION: Phil Preston , CEO of The Business Purpose Project and Lynne Filderman , Founder of Curation On Purpose are pleased to release their summary insights pack from the Corporate Conversations on Purpose series. You can download the Insights Pack from: [link].