Rebranded ESG Funds Offer Imperfect Path to Net Zero
Chris Hall
FEBRUARY 15, 2023
Renaming trend may lead to a short uptick in greenwashing, but ultimately will accelerate the path to net zero and offer sustainable investors more choice. The decision to rebrand a fund often raises eyebrows, with investors “intuitively suspicious” of the activity due to greenwashing concerns among others.
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