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Authenticity and Partnerships Are Key to Sustainable Messaging

3BL Media

The companies focused on their partnership for data-driven sustainability marketing. “We We know sustainability alone doesn’t sell,” said Justin Coates, global consumer insights and marketing leader at Eastman. “It Our partners want to win customers, and we know the formula to do that through years of experience and insights.”

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We Are All Human Foundation and Paramount’s Content for Change Join Forces To Launch Industry in Progress Study

3BL Media

Paramount NEW YORK, January 12, 2024 /3BL/ - We Are All Human Foundation and Paramount’s Content For Change unveiled their collaborative Industry in Progress Study at the Hispanic Leadership Summit held at the United Nations. The goal is to gain insights that can overcome differences and identify more effective ways to represent minorities.

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Nurturing Trust: Engaging With Hispanic Audiences in a Diverse Media Landscape

3BL Media

Originally published on Nielsen Insights With an ever-expanding media landscape, audience preferences are pivotal. Creators and distributors want to engage audiences, and brands seek relevant content opportunities where their messages can truly resonate. Our data highlights this complex relationship.

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GoDaddy Small Business LinkedIn Group To Host Small Business Week Events From April 29 to May 3

3BL Media

We've assembled a stellar lineup of industry veterans and thought leaders from our community who will share valuable insights on diverse topics. Join the webinar Alycia Leno, Director of Content Marketing Alycia is the Director of Content & Education at GoDaddy.

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Leveraging Global Momentum for Sustainability Reporting and Impact

GreenBiz

Join KPMG LLP (KPMG) and Workiva ESG leaders as they examine the significant impacts of these regulations while detailing key insights and innovative solutions for tackling these business challenges.

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Marketing Predictions in the AI Era

3BL Media

The technology is transforming every aspect of marketing, from content to automating tedious tasks and analyzing vast volumes of data. With this in mind, let’s dive in and explore six predictions on how AI will impact marketing in 2024 and beyond.

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Ceres Launches New Tool for Small to Medium-Sized Companies To Improve Their Sustainability Performance

3BL Media

Integrating sustainability in decision-making to address material financial risks will ensure long-term value and competitiveness in the ever-changing market.” Smaller companies risk reputational damage and loss of market share if they fail to scale their sustainability progress. "At At this pivotal moment, U.S.