Hispanic Audiences in Focus: Trust in Media – The Key Factor Driving the Shift to Streaming
3BL Media
NOVEMBER 30, 2023
Hispanics spend 22% less time with live and time-shifted TV content than the general population. of their TV time with streaming content. The trust factor: The Latino community’s unique connection with content is driven by trust. Download the report here. Hispanics spend 48.9%
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