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‘Carbon neutral’ and ‘net-zero’ claims face global greenwash crackdown

Corporate Knights

Back in 1986, an ecologist on a research trip to Fiji reportedly coined the term “greenwashing” in an essay critiquing a beachfront resort’s towel reuse policy. Four decades later, greenwashed marketing claims, did not, it turns out, come out in the wash. The agency only issues greenwashing fines only every few years.

Net Zero 300
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Tips on marketing sustainability without greenwashing

GreenBiz

PepsiCo sustainability and social impact market executive Maddy Kulkarni discusses her new book, “Social Impact Marketing,” a primer for building awareness of sustainable products and solutions.

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Cooking the books: The magical math of ‘climate-friendly’ meat

Corporate Knights

Rhetoric and marketing play a major role in the rebranding of meat as climate-friendly, explains Jason Hannan, editor of the book Meatsplaining: The Animal Agriculture Industry and the Rhetoric of Denial. The post Cooking the books: The magical math of ‘climate-friendly’ meat appeared first on Corporate Knights.

Net Zero 363
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Episode 347: Politics, greenwashing, burnout antidote

GreenBiz

He joins GreenBiz 350 to chat about his book, "The New Political Capitalism." Joe Zammit-Lucia has experience in both business and politics, as a CEO, a marketer and across the spectrum of research and development.

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Ralph Nader shares the secrets to success of 'rebel' CEOs

Corporate Knights

But in his latest book, Nader has taken a different tack. election) about his latest book. You’ve written a lot of books. How they operate in a very autocratic top-down manner, they sup- press free speech in their companies, and engage in the mistreatment of workers and consumers and greenwashing of environmental issues.

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ESG Today: Week in Review

ESG Today

UK Regulator Targets Greenwashing with New Sustainable Investment Labels and Disclosure Rules. RBC Sets Goals to Reduce Emissions in Loan Book. Triodos Commits to Reduce Emissions in Loan Book and Investments 32% by 2030. Greenwashing Top of Mind for Execs, as War & Inflation Threaten Corporate Climate Progress: Deloitte.

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ESG Today: Week in Review

ESG Today

This week in ESG news: Deloitte study finds over 70% of companies have abandoned M&A deals over ESG concerns; CDP launches new sustainability reporting platform; EU regulators call for action on greenwashing in financial sector; H&M warns against use of carbon credits in corporate net zero plans; Climeworks unveils carbon removal tech breakthrough; (..)