Corporate Knights
MAY 17, 2023
Back in 1986, an ecologist on a research trip to Fiji reportedly coined the term “greenwashing” in an essay critiquing a beachfront resort’s towel reuse policy. Four decades later, greenwashed marketing claims, did not, it turns out, come out in the wash. The agency only issues greenwashing fines only every few years.
Corporate Knights
APRIL 18, 2024
In 2023, we purchased carbon offset credits from 16 projects that neutralized approximately 7% of our Scope 3 emissions,” Maple Leaf spokespeople tell Corporate Knights – specifically for products that carry the “carbon zero” marketing label. That includes emissions from animals and meat purchased from suppliers. “In
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Chris Hall
MARCH 31, 2022
Linking our factual data to tech-enabled tools is a powerful antidote to ESG ratings confusion and concerns about greenwashing.” Carbon credits rating provider Sylvera has added carbon credit pricing from Xpansiv Market CBL , the spot exchange for carbon offsets, to its carbon intelligence platform.
ESG Today
FEBRUARY 21, 2023
United Airlines has committed to fully reduce greenhouse gas emissions by 2050 without relying on carbon offsets. The company also announced that it has begun showing customers booking flights on its website or app an estimate of the flight’s carbon footprint, with indications of lower carbon options based on itinerary.
ESG Today
MARCH 20, 2024
Fossielvrij campaigner Hiske Arts said: “Today’s judgment is a landmark victory in the fight against greenwashing. KLM’s “green” marketing creates a misplaced trust that even if you are worried about the climate crisis, you can board a plane reassured you are not harming the planet. KLM stopped using the advertising prior to the trial.
Carlos Sanchez
DECEMBER 18, 2022
In 2022, the voice against “greenwashing” practices was clear and loud. Figure 2: Word Greenwashing rated 100 in popularity in 2022 – source Google Trends. Read the “The case for impact” by Sonja Haut: A must-read practical book full of references and advices written by a corporate practitioner.
Carlos Sanchez
DECEMBER 7, 2021
They just give more than they take, a concept explained by Paul Polman ‘s Net Positive book. It will, for example, eliminate more carbon than it produces. Besides, companies will have to limit the carbon offsetting to a max of 10% of the firm’s emissions. 2 – Carbon Offset Markets price Hike.
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