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Tips on marketing sustainability without greenwashing

GreenBiz

PepsiCo sustainability and social impact market executive Maddy Kulkarni discusses her new book, “Social Impact Marketing,” a primer for building awareness of sustainable products and solutions.

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‘Carbon neutral’ and ‘net-zero’ claims face global greenwash crackdown

Corporate Knights

Back in 1986, an ecologist on a research trip to Fiji reportedly coined the term “greenwashing” in an essay critiquing a beachfront resort’s towel reuse policy. Four decades later, greenwashed marketing claims, did not, it turns out, come out in the wash. The agency only issues greenwashing fines only every few years.

Net Zero 317
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Cooking the books: The magical math of ‘climate-friendly’ meat

Corporate Knights

Rhetoric and marketing play a major role in the rebranding of meat as climate-friendly, explains Jason Hannan, editor of the book Meatsplaining: The Animal Agriculture Industry and the Rhetoric of Denial. The post Cooking the books: The magical math of ‘climate-friendly’ meat appeared first on Corporate Knights.

Net Zero 363
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Episode 347: Politics, greenwashing, burnout antidote

GreenBiz

He joins GreenBiz 350 to chat about his book, "The New Political Capitalism." Joe Zammit-Lucia has experience in both business and politics, as a CEO, a marketer and across the spectrum of research and development.

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Iberdrola’s First EuGB-aligned Green Bond Draws its Largest Order Book in 4 Years

ESG Today

Iberdrola noted particularly strong demand for the green bond, which was 5x oversubscribed, drawing an order book of more than 3.7 billion euros the companys largest book for a senior transaction since 2021 and with more than 170 investors participating in the transaction.

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Court Greenlights Greenwashing Case Against KLM

ESG Today

A legal action filed by Dutch campaigners with greenwashing claims against airline KLM has been given permission to proceed to a full hearing by the District Court of Amsterdam. Hiske Arts, campaigner at Fossielvrij, said: “Today’s ruling rightly confirms that climate organisations have a place in combating greenwashing.

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A look at the secret world where our waste ends up

Corporate Knights

Waste has always been inflicted upon the margins,” said Oliver Franklin-Wallis, author of the new book Wasteland: The Secret World of Waste and the Urgent Search for a Cleaner Future. Changing consumer behavior will require a crackdown on greenwashing, Franklin-Wallis said.

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