GreenBiz

NOVEMBER 9, 2023

How to use the power of advertising for the fight against climate change.

Climate Change 479

Climate Change 479

Renew Economy

MARCH 21, 2024

CEC launches national advertising campaign against nuclear push as former chief scientist Alan Finkel says pausing renewables for nuclear will set back climate action for two decades. The post Clean Energy Council launches national ad campaign against “nuclear distraction” appeared first on RenewEconomy.

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Envirotec Magazine

FEBRUARY 10, 2023

Research that I have led highlights the central role played by online platforms, which allow unregistered companies to advertise their waste disposal services, without scrutiny. No one anticipated organised man-and-van networks advertising locally, but operating nationally. Cheap and easy waste disposal is big business.

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Waste 81

ESG Today

NOVEMBER 29, 2022

Global food and beverage company Nestlé will no longer advertise products including confectionery, ice-cream and water-based beverages with added sugars to children under the age of 16, according to the company’s new Marketing Communication to Children policy introduced today.

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GreenBiz

JANUARY 4, 2023

Want to be true in advertising, earn trust and avoid lawsuits? Steer clear of this lingo (and use other terms with care).

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Greenwashing 473

Chris Hall

APRIL 28, 2023

Matthew Shankland, Head of Sidley Austin’s London-based Disputes Resolution Practice, outlines how i nvestor s can mitigate against the increased risk of greenwashing-related issues in company advertising. The UK legal and regulatory framework applicable to environmental advertising and marketing claims is fast-developing.

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Net Zero Greenwashing Carbon Offsets Digitalization 52

Environmental News Bits

FEBRUARY 27, 2024

The venture, Onward, is owned by Shell, a company that brought in $28bn in profits from oil and gas last … Continue reading ‘A Trojan horse of legitimacy’: Shell launches a ‘climate tech’ startup advertising jobs in oil and gas

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Greenwashing 40

GreenBiz

NOVEMBER 19, 2021

Serial entrepreneur Bryan Eagle, a former advertising executive, is hawking a circular, nature-based approach to high-performance water filtration.

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Renew Economy

MAY 30, 2023

The end may be nigh for fossil fuel companies using sports and the arts as advertising vehicles. The post New code of conduct calls for end to “absurd” fossil fuel sponsorships appeared first on RenewEconomy.

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Corporate Knights

OCTOBER 11, 2022

In late summer, France led the way in announcing a ban on advertising for fossil fuel products such as oil, coal and hydrogen-containing carbons. You will read everywhere that advertising for fossil fuels is now prohibited, but that's not true," said Greenpeace France in a statement. world’s first city to ban fossil fuel advertising.

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Climate Change Greenwashing Development 362

Corporate Knights

JANUARY 23, 2024

As climate awareness grew, Big Oil’s advertising budgets exploded. Humble Oil (Now ExxonMobile) advertisement in Life magazine, June 1962 Edelman remains intransigent. Subtly, the onus of carbon reduction was shifted from the company onto the consumer. She went on to testify before a 2022 U.S.

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Greenwashing Net Zero Climate Change Digitalization 345

GreenBiz

SEPTEMBER 23, 2019

Brands have the power to make an impact.

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Climate Change Corporate Social Responsibility 353

3BL Media

JANUARY 12, 2024

Conducted by Paramount Advertising’s Audience Impact and Intelligence team, the insights and research from this work highlight the nuances of representation in order to help marketers unlock the power of inclusive advertising, particularly as it relates to Hispanics in the United States. The current state of U.S.

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Supply Chains Supply Chain 147

3BL Media

NOVEMBER 18, 2022

For advertisers wanting to make inroads with the growing LGBTQ+ community—and their buying power—inclusivity is everything. While there has been significant progress in representation the past 20 years, one group still struggling to see themselves in advertising is the Black LGBTQ+ community.

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Renew Economy

JULY 21, 2023

A community panel of Ad Standards finds gas industry commercial breached the advertising code for environmental claims by making an unclear comparison with coal. The post Gas lobby forced to pull ad for misleading viewers over “50 pct cleaner” claims appeared first on RenewEconomy.

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Corporate Knights

OCTOBER 5, 2023

In this context, a profusion of “green flying” and “sustainability” advertising campaigns has turned the industry into an emblematic example of the debate between growth and sustainability. It’s simply a lot easier to attack an airline’s advertising compared to other activities that might be targeted by strategic climate litigation.

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Greenwashing Carbon Offsets Net Zero Climate Change 186

Eco-Business

JANUARY 18, 2024

Australia's advertiser association has released a new code for environmental claims that could prevent Big Oil from making spurious green claims. Activists say the new code could go further by preventing net-zero claims based on offsets.

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Greenwashing Net Zero 24

Renew Economy

AUGUST 9, 2022

may be as little as half that advertised, due to constraints on water flows highlighted in latest AEMO report. The real operational storage capacity of Snowy 2.0 The post AEMO market crisis report highlights big constraints on Snowy 2.0 storage appeared first on RenewEconomy.

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3BL Media

AUGUST 25, 2023

Studios and advertisers can tap into the growing value of authentic stories and inclusive representation to engage an audience that is eager to see itself represented on screen. Advertising in Asian-led content delivers value AANHPI audiences are 46% more likely than the total population to buy from brands that advertise in inclusive content.

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Renew Economy

FEBRUARY 10, 2022

Morrison government more than doubles its spending on pre-election advertising to convince voters it cares about the climate and clean energy. The post Morrison boosts “Making Positive Energy” pre-election ad splurge to almost $31 million appeared first on RenewEconomy.

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Climate Change 270

McKinsey Sustainabilty

JULY 5, 2022

Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential trillion-dollar-plus value.

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3BL Media

MARCH 22, 2024

14 in the Advertising & Marketing category. Fast Company’s accompanying article spotlights Taco Bell’s leadership team, its most recent activations and experiential events, and the impact the brand has had on the industry and culture at large with innovation at its core. KFC was also recognized , coming in at No.

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3BL Media

FEBRUARY 28, 2024

He is a recipient of Advertising Age's 40 Under 40 award and Crain's Business' 40 Under 40 award, and an inductee into the American Advertising Federation’s Advertising Hall of Achievement.

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Academics Development 147

3BL Media

DECEMBER 8, 2022

Aflac invests additional dollars for advertising and activations in women's basketball this March. As part of its 2023 March Madness ® spend, Aflac is allocating a larger portion of its on-site activation and advertising budget specifically to focus on women's basketball. SOURCE: Aflac Incorporated. DESCRIPTION: COLUMBUS, Ga.,

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Science Daily / Earth & Environment

APRIL 3, 2024

And they are often advertised as containing little-to-no volatile organic compounds (VOCs). Choosing paint for your home brings a lot of options: What kind of paint, what type of finish and what color? Water-based paints have emerged as 'greener' and less smelly than solvent-based options.

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Eco-Business

FEBRUARY 23, 2024

For the first time, the study by non-profit Planet Tracker goes beyond tracking fossil fuel clients that the world's ad heavyweights work for, but also look at advertisers that have a high waste and water footprint.

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Divestment Waste 19

3BL Media

APRIL 19, 2024

With rich demographic and lifestyle data, and information on purchasing behaviours and intentions alongside extensive media habit reporting, Consumer & Media View helps you shape successful brand, advertising and marketing strategies.

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Analytics Development 147

Environment + Energy Leader

JUNE 15, 2023

With Green Ad Tag agencies can set their internal carbon targets on the platform and identify which publishers fail to meet their sustainability goals.

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3BL Media

MARCH 6, 2024

Our most recent study found that almost 36% of Black audiences believe brands portray all Black people the same in advertising. Black population is projected to grow from 15% today to 18% by 2060 3X : The African-born U.S. Key sections include: Black audiences are power TV users Black adults spend 31.8% population.

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3BL Media

OCTOBER 20, 2022

To make inroads with Black audiences, brands and advertisers are investing heavily. In this report, we explore recommendations for brands and advertisers to create connections within the Black community, and how to engage Black talent from the ground up in order to create informed, thoughtful and authentic experiences for Black consumers. .

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3BL Media

AUGUST 3, 2022

DESCRIPTION: In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose , Maggie Schmerin, managing director and head of global advertising and social media at United, provides insight on the purposeful campaign with host Ken Beaulieu. Continue reading here.

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McKinsey Sustainabilty

APRIL 5, 2024

Advertising leader Bonnie Wan shares her story of connection and courage—and offers a transformative practice that anyone can learn. Can a tool intended for creative work help you live life more fully?

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Corporate Knights

DECEMBER 22, 2022

The complaint asked the bureau to force the CGA and its member companies (which include Enbridge, Epcor and TC Energy) to stop advertising natural gas as clean and affordable, issue a retraction and pay a $10-million fine.

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Greenwashing Net Zero 283

3BL Media

JULY 21, 2023

On May 24, Nielsen launched Asian Language Media Consumption And Preferences: A Study Of Chinese, Korean And Vietnamese Audiences at the Asian American Advertising Summit (3AF) in Los Angeles. Zalameda has also launched a book club exploring books by Asian authors to continue engaging colleagues year-round.

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Development 130

Environmental News Bits

APRIL 26, 2024

But it faces far higher-than-advertised hurdles at every stage. Read the full story at Utility Dive. Like any new technology, green hydrogen must meet three related challenges: production, distribution and adoption.

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3BL Media

MARCH 19, 2024

It gives actors across the global development sector — including nongovernmental organizations, private sector stakeholders, aid agencies and government institutions — the opportunity to go beyond traditional advertising and tell their stories in an impactful way.

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Development 147

3BL Media

JULY 14, 2022

(UWG) in 1969, he saw the need for an advertising agency that bridged the gap between brands and multicultural consumers. Byron understood the economic power and influence of diverse communities, solidifying his status as one of the founders of multicultural advertising. Keep up with all the latest Home Depot news!

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Development 130