Green to the core? Top business schools are drilling sustainability into their core curricula
Corporate Knights
NOVEMBER 8, 2023
When Eban Goodstein earned his PhD in economics at the University of Michigan in 1989, sustainability had not yet entered the vocabulary of his field. He sees many approaching sustainability much as large corporations have: first by greenwashing, then by isolating the subject as an elective, then by gradually introducing it into core courses.
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