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How academics are getting to grips with corporate greenwashing

Environmental News Bits

The Greenwatch Project, which launched last year, is developing artificial intelligence-based methods to detect greenwashing, in order to improve the measurement of progress towards the UN’s Sustainable Development Goals (SDGs). Read the full story in The Irish Times. Read more →

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A Framework for Companies That Want to Avoid Greenwashing

B the Change

That means avoiding “greenwashing,” or false communications about environmental action. Greenwashing is a big problem. You’ve probably heard of greenwashing. We define greenwashing and explain why it hurts your company. What Is Greenwashing? Greenwashing can be either intentional or unintentional.

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Regulators Turn to Tech to Tackle Greenwashing

Chris Hall

FCA-hosted TechSprint aims to harness technology innovation to outpace adverse impacts of greenwashing in financial services. At yesterday’s culmination of the Global Financial Innovation Network’s (GFIN) first Greenwashing TechSprint , awards were presented based on different criteria.

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Most Canadians want their investments to align with climate action

Corporate Knights

It also proposed to tackle greenwashing by strengthening competition law. More than 120 organizations, climate experts and academics endorse the bill, even writing to other senators to encourage them to support it too. The bill would create a duty for leaders of financial institutions to consider – and take – climate action.

Banking 336
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AllianceBernstein: How Impactful Are Your Munis? Five Questions To Ask Your Manager.

3BL Media

But their approaches could be other forms of ESG investing in disguise—some just greenwashing or social washing—or they don’t have the roadmap, experience and resources to meet your impact goals. Expect thoughtfulness and experience, which can make all the difference between greenwashing and meaningfully uplifting under-resourced communities.

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ESG isn’t a scam. Here’s why.

Corporate Knights

Profit maximization is still the end goal, so sustainable investors need to expect greenwashing and do their homework before buying in. We need rigorous academic research to back up our claims. These comments also show that there is a massive skills gap in the sustainable investment industry.

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Defining Purpose: Any Road Will Take You There, If You Don't Know Where (or Why) You're Going

3BL Media

Greenwashing : Conveying the impression of sustainability or being environmentally friendly to take advantage of the “halo” effect that such actions bring to a company. Investopedia notes that greenwashing is “considered an unsubstantiated claim to deceive consumers into believing a company’s products are environmentally friendly.”