Understanding the price of decarbonization
McKinsey Sustainabilty
JUNE 16, 2025
In 2007, McKinsey developedâfor a Swedish utilityâthe first marginal abatement cost curve (MACC) to provide such a framework (Exhibit 1). Since 2007, MACCs and their equivalents have become widely accepted. In the initial global MACC, the abatement potential for passenger EVs by 2030 was estimated at 0.05 gigatons as of 2024.
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