How alt-protein companies Impossible Foods, Memphis Meats hope to reshape diets
GreenBiz
NOVEMBER 9, 2020
Impossible makes a plant-based burger designed to maintain a realistic taste and mouthfeel to beef, primarily using a soy-based version of the protein found in meat called "heme" plus oils and other ingredients. Myrick explained Memphis Meats' value proposition: "The food system is almost more vast than any of us can really grasp.
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