Sweden's Filippa K Enters China With Launch on Alibaba's Tmall
3BL Media
OCTOBER 20, 2022
DESCRIPTION: Filippa K said the Scandinavian fashion house has entered China by launching on Alibaba Group’s Tmall, which connects businesses with over a billion consumers. Stepping into the world’s second-largest economy is part of the Stockholm-headquartered brand’s international growth strategy. Sustainability. and Northern Europe.
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