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A Framework for Companies That Want to Avoid Greenwashing

B the Change

How to Ensure Your Company’s Sustainability Claims Are Accurate and Meaningful for the Planet By Noémi Nemes, Maya Fischhoff, and Abby Litchfield People don’t like bad news. Companies are being asked to act more sustainably — and to be truthful about what they do. Greenwashing can be either intentional or unintentional.