What if there was a cooking oil that didn't drive deforestation?
Corporate Knights
OCTOBER 16, 2023
The marketing campaign worked. Its success gave birth to a new era of cooking fats. That’s not good news for the Earth. Zero Acre hopes its product, called Cultured Oil because it’s made by fermenting sugarcane, will shift American diets like Crisco did, but to a different end. Crisco took off.
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