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Where the ‘New Formal’ is the New Normal: Lessons on Innovation from India’s Artisan Economy

James Militzer

This philosophy, combined with a supply chain that brings high-quality wool and silk rugs to 60 countries, provides Jaipur Rugs with annual revenue of $25 million. . In the handmade sector, this entrepreneurial action can contribute to building the collaborative and equitable supply chains of the future.