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Most companies support a range of sustainability projects (reducing plastic bag use, promoting local food) and make a variety of claims using buzzwords like “natural” or “green,” but without credible, internationally recognized, third-party standards and verification, the threat of greenwashing looms large. .
Across every sourcing partnership—from wild collectors to organic farmers—we prioritize regenerative practices, traditional plant knowledge, and multi-year relationships that uplift communities and ecosystems. What Calms Us Shouldn’t Harm the Planet Lavender is just one of over 100 botanicals we source with intention.
Nestlé is paying ranchers for regenerative grazing practices that get sold as carbon credits. General Mills makes a regenerative-beef protein bar that it claims offsets 80% of its greenhouse gas emissions through regenerating soil practices.” Walmart Canada stocks 2.5 The practice of branding meat as climate-friendly isn’t new.
We are thrilled to share news of the launch of our Regenerative Playbook on the 1st of March. The Playbook is aimed at those not yet initiated into the ways of regenerative thinking. We will launch the playbook at a Zoom Regenerative World Book Day special on Tuesday 1st March where you will find out how to read and get your copy.
Wider adoption of standards in regen agriculture could help prevent greenwashing but some investors fail to see the benefits, attendees at Environmental Finance's Natural Capital Investment EMEA 2025 conference heard.
Hi, here is an update on recent (Feb 2023) Regen/Notes newsletter. If you haven’t done so you can subscribe to Regen/Notes and receive news and updates directly What’s in a name? link] Greenwashing has become a many-headed beast. Addressing plant blindness key for a nature-positive future. Green Masking?
Companies are operationalizing sustainable practices in regenerative landscapes, decarbonization of transportation, and scaling innovative consumer products The momentum is palpable with committed companies and organizations. The Good News: Action is happening at scale!
Governments gathering for critical ocean -focused negotiations this summer must prioritise unlocking private financial flows into a sustainable and regenerative blue economy, according to ocean finance experts. A unified taxonomy helps investors identify credible projects and avoid greenwashing, increasing trust in blue finance.
This week in ESG news: COP28 ends with first-ever agreement to transition away from fossil fuels; BlackRock identifies the low carbon transition as a 2024 investment “mega force”; BCG signs 15-year deal to capture carbon from atmosphere; EU lawmakers reach landmark deal on law to address human rights & environmental impact in corporate value chains; (..)
Even if we quickly agree on disclosure frameworks and measurements around biodiversity, disclosures that are voluntary and not supported by regulation are vulnerable to greenwashing which is widespread in the ESG space. We need to encourage more targeted investments in nature-positive solutions that reverse biodiversity loss.
Major food companies are making “more promises than progress” on regenerative agriculture, according to an analysis from the Farm Animal Investment Risk & Return investor network. A FAIRR review of 79 global agri-food firms found that 63% refer to regenerative agriculture as an opportunity to reduce corporate emissions.
To become more sustainable, the company pledged to source all of its wheat from farmers using regenerative … Continue reading If a company pledges to source from a ‘regenerative’ farm, what does that really mean? She informed me that the company was committed to sustainability and mitigating their carbon footprint.
The solution, they realized, was hiding in plain sight: a traditional form of farming that preceded industrial monoculture agriculture, protects against droughts and floods, and even offers better returns for farmers – aka, regenerative agriculture. It’s an assured supply strategy. Currently, 71% of its farmers are at the onboarding level.
Effective climate action and justice can take many forms, including developing new materials that reduce waste and harm to the Earth, or operating with transparency rather than under the guise of greenwashing. For B Corps, it’s all part of the continual journey toward improvement and a more inclusive and regenerative economy.
To cut emissions would require activities like stopping deforestation and using regenerative farming techniques while increasing removals means reforestation and wetland conservation, for example. It’s time to counter the idea that any corporate investment in carbon credits is tantamount to greenwashing. billion tons by 2030.
This might be utopian, but scientific research and entire books such as Project Drawdown and its sequel, Regeneration , are full of regenerative solutions. There are more and more solutions available around the world, but beware, some might be some greenwashing. Turn this negative energy to action.
At least part of the plan is to learn from the mistakes made with voluntary carbon markets – still viewed with suspicion as the most public and unacceptable face of greenwashing , only now retrieving their reputation and potentially on track to achieving their potential.
Level Program Supports Women of Color-Led Businesses Facing Systemic Barriers to Economic Empowerment How Helpsy Works: What Really Happens to Unwanted Clothing?
make greenwashing easier to detect and allow companies that are really delivering on climate action to stand out from the crowd. Natasha Santos, vice president and head of global stakeholder affairs and strategic partnerships at Bayer spoke of the 200 million hectares now covered by farmers in their supply chain using regenerative practices.
There are accusations of greenwashing from one side, ‘wokeism’ from another, and a lingering question on everyone’s lips: is it making a difference? When we think about an ethical culture or regenerative supply chain, we are not seeking a single attribute. First there was the boom then came the backlash.
In addition, the green bond market remains fraught with challenges including poor quality of reporting and transparency, and, according to the head of the International Accounting Standards Board, “rampant greenwashing.” Our judgment: These products sound attractive but are of variable quality and uncertain influence.
Meanwhile Natasha Santos, VP, Head of Global Stakeholder Affairs & Strategic Partnerships at Bayer spoke of the 200 million hectares now covered by farmers in their supply chain using regenerative practices. As business leaders from around the world met, we saw the power of collaboration.
While agriculture investment is only a small subset of these numbers, there are signs that investments in "regenerative agriculture," practices that improve rather degrade than the earth, are also increasing rapidly. with regenerative agriculture criteria. Regenerative Agriculture. billion worth of investment assets in the U.S.
But declining confidence in institutions, the proliferation of certification programs, and confusion driven by corporate greenwashing all make it harder for businesses that do the right thing to stand out. backed by credible action?—?is is critical to winning over these audiences. This is where trusted certifications play a role.
Fair Trade certified crops continue to rise , ensuring a living wage for many smallholder farmers, and there’s growing interest in supporting Indigenous farmers , who have long practiced regenerative techniques. The Regenerative Organic Alliance developed a standard to support farmers who promote soil health. Help could be on the way.
Sack emphasises the need to develop financing solutions at multiple levels, including those which can support the “missing middle”, citing the Outrigger Ocean Impact Fund , which invests small to medium sized firms in the sustainable and regenerative economies of Small Island Developing States. C temperature pathway will not be linear.
Examples of these investments include Builders Fund portfolio companies like PosiGen Solar , which expands access to renewable energy while saving low- and moderate-income customers money and hiring from those same communities, and Traditional Medicinals , a leader in organic herbal teas and lozenges produced through regenerative, Fair Trade supply (..)
Frozen food giant, McCain is also driving regenerative agriculture through its Regenerative Agriculture Framework, focusing on improving soil health, water quality, water use optimization, biodiversity, and reducing synthetic inputs. The move aims to accelerate the shift towards a net-zero, nature-positive role for agri-commodities.
Greenwashing is very real and many companies are doing too little, too slowly. Other companies are exploring a ‘regenerative economy’. The book ‘ A European Just Transition for a Better World ’ is a rich resource for more examples of this regenerative approach. Look for good business examples to inspire just transition policies.
In Senegal, the government, via the Senegalese Agency for Reforestation, has partnered with local farmers practising regenerative agriculture. Wall of greenwash? The Great Green Wall has not been without both its challenges and its critics.
This is where the moral leaders [will] separate themselves from the greenwashers," Paul Polman, global sustainability leader and former Unilever CEO, said in a GreenBiz 21 keynote conversation about what leadership means today. It also has pushed us to a new moment of corporate leadership.
Investor demand is increasing not only for information about the environmental impact of food production, but also its nutritional value, said Addy Windsor-Clive, Investor Relations Manager Private Equity at Regenerate Asset Management, which specialises in regenerative agriculture and agtech investments.
Companies should learn from the past, and think long term: In other periods of backsliding, leaders were separated from greenwashers. In some cases, this approach may reveal that the earlier strategy of greenwashing no longer needs to be maintained. Backsliding is not a new phenomenon that emerged with the second Trump administration.
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