‘Carbon neutral’ and ‘net-zero’ claims face global greenwash crackdown
Corporate Knights
MAY 17, 2023
Back in 1986, an ecologist on a research trip to Fiji reportedly coined the term “greenwashing” in an essay critiquing a beachfront resort’s towel reuse policy. Four decades later, greenwashed marketing claims, did not, it turns out, come out in the wash. We need to set things straight for consumers and give them full information.”
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