Nielsen Study Finds Hispanic Representation on Both Sides of the Camera, Drives Bingeability and Cultural Watchability for Latinos and New Audiences
3BL Media
SEPTEMBER 22, 2022
In this first-of-its-kind analysis, the report looked at the 530 most-streamed programs in the U.S. When looking at top bingeable content (a score of 3 or more), Hispanic talent has a significant contribution. Many Americans have leaned into streaming content, as annual impressions through July 2022 increased by 23%.
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