The return of the collective economy
Corporate Knights
JUNE 27, 2025
When the women-only fitness club Curves opened a franchise in Kincardine, Ontario, in 2001, a number of locals flocked to join. The Texas-based company was expanding across North America, capturing a lucrative market in older women looking for non-judgmental, affordable workout spaces. And when, 12 years later, the Curves franchise in Kincardine closed shop – buckling under a rent hike and pressure from headquarters – those same women lost a valuable part of their lives.
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