Nora’s Digitalization Challenges: What the MSE Sector Can Learn From the Digital Journey of a Woman Entrepreneur in Peru
James Militzer
AUGUST 24, 2022
It is a typical family business similar to countless others across Latin America and other emerging markets, but with one important difference: Nora’s bodega is digitalized. The story of Nora’s family business highlights, among other things, the importance of women’s role as a driving force for digitalization.
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