article thumbnail

Beginning of the End for Greenwashing?

3BL Media

This is a key conclusion in the latest edition of The GRI Perspective: Auditing to save the planet: the battle against greenwashing. Eelco van der Enden, CEO of GRI, said: “To put it simply , greenwashing is akin to fraud: it misleads stakeholders, markets and consumers – and must be stopped.

article thumbnail

The key to combatting greenwashing? An empowered marketing team

Corporate Knights

Increasingly savvy customers want to know about the green options that exist, and a vast majority also want to know what makes them “green.” This shifting trend, combined with the global anti-greenwashing regulatory crackdown spurred by the U.K., In many ways, they turn into greenwashing watchdogs. the EU, the U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are you greenwashing, wishing or walking?

GreenBiz

Are you greenwashing, wishing or walking? Some boards approve, some feel comfortable doing so and are hoping for the best; others are afraid to be called out on greenwashing but approve them anyway, because "everyone else" are setting goals. Helle Bank Jorgensen. Thu, 07/15/2021 - 00:01. Sunset, not sell. Because it does. Pull Quote.

article thumbnail

Will the CSRD End Greenwashing?

3BL Media

DESCRIPTION: Recently, the European Parliament voted in the Corporate Sustainability Reporting Directive, aimed at ending inaccuracies and falsehoods in greenwashing. One major hope is that this will address a hot-button issue companies around the world are increasingly having to contend with: greenwashing. SOURCE: Workiva.

article thumbnail

Passive Funds Linked to Greenwashing

Chris Hall

Reclaim Finance calls for increased anti-greenwashing regulation for fund managers, and collaboration with index providers. The report analysed 430 passive funds labelled as “sustainable” by Amundi, BlackRock, DWS, Legal & General Investment Management (LGIM), and UBS Asset Management.

article thumbnail

Avoiding Greenwashing and Elevating Credibility Through Standardized Sustainability Reporting

3BL Media

Matthew Rusk, Head of GRI North America, served as a panelist in a session titled " Defending Your ESG Credibility - Protecting Your Business From Greenwashing Claims." GRI’s focus on standardized reporting, improved efficiency and precision in data collection, as well as disclosure auditability helps prevent corporate greenwashing.

article thumbnail

Episode 347: Politics, greenwashing, burnout antidote

GreenBiz

Joe Zammit-Lucia has experience in both business and politics, as a CEO, a marketer and across the spectrum of research and development. He joins GreenBiz 350 to chat about his book, "The New Political Capitalism."