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Greenwashing, From the Eighties till Today (Part 1)

Sense and Sustainability

Editor’s note : This is the first of two articles published concerning greenwashing, both historically and at present. What is Greenwashing and How does It Work? Products are greenwashed through the process of renaming, rebranding or repacking. To some, this may sound like good news. Examples of Greenwashing The U.S.