Pressure on creatives: PR, advertising firms targeted by fossil fuel divestment movement
GreenBiz
NOVEMBER 30, 2020
Yet that is precisely where the industry has found itself, after a new grassroots campaign — Clean Creatives — launched this month in the United States, aimed at pressuring advertising, PR and public affairs agencies to end what it regards as "greenwashing and misinformation campaigns that help delay climate action.". It is a big business.
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