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Racing to Net-Zero: A Captivating but Distant Ambition

Stanford Social Innovation

The reasoning is simple: A traditional carbon offset only prevents additional CO 2 from entering the atmosphere (instead of removing already-emitted CO 2 ). As a result, since it does not physically undo the emissions of the purchaser, there is no quantity of traditional offsets that can, at scale, get the world to net-zero.

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4 Steps Your Company Can Take to Move Toward Net Zero

B the Change

Greenhouse gases can be removed through natural processes, like growing trees, or potentially through new technologies, like “direct air capture” or underground carbon sequestration. The idea of net zero gained attention at the 2015 Paris Agreement on climate, with the goal for global emissions to reach net zero by 2050.

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20 C-suite sustainability champions for 2021

GreenBiz

In Beck’s mind, too , forwarding-thinking companies should look at natural resources not just as consumables but as recyclable goods, and then design systems and products in a way that eliminates waste. Nearly a century ago, Ecolab sold dishwasher soap with a dispenser described as its first effort to reduce waste.