The key to combatting greenwashing? An empowered marketing team
Corporate Knights
JULY 20, 2023
According to a recent study from McKinsey and NielsenIQ, products touted as sustainable experienced 28% cumulative growth over the last five years, compared to 20% of products without such claims. and Canada, means that companies need to do more than simply provide vague sustainability claims – or add the word “carbon neutral” to a label.
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