Resolving the Core Tension of Impact-Focused Fintech: A Viable Model for Reaching Rural Women with Digital Financial Services
James Militzer
MAY 31, 2022
Because women living in rural areas of the country haven’t historically been the primary operators of their own mobile devices, making them comfortable using a phone to transact requires more time and energy than introducing the bKash app to an urban digital native who is already familiar with online games and social media.
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