3BL Media

APRIL 29, 2022

Cause branding: An evolution of cause marketing, cause branding is a phrase I developed in 1998 to coincide with our third national research study. As I wrote in the early 2000s , cause branding is “a powerful positioning discipline used to enliven brand equity and enhance corporate image with significant bottom-line and community impacts.”.

Greenwashing 130

Greenwashing Corporate Social Responsibility Supply Chains Supply Chain 130

James Militzer

MARCH 2, 2023

And the recent resurgence of nuclear energy in the developed world reminds us that reliable, efficient, low-carbon power options already exist — though the nuclear power industry will require new, innovative technologies if it hopes to gain a foothold in the developing world.

Supply Chains 98

Supply Chains Supply Chain Climate Change Development 98

Corporate Knights

NOVEMBER 8, 2023

When Stephanie Schleimer was a young aspiring academic, preparing to teach her first course on corporate strategy, she couldn’t find a single textbook that mentioned values, well-being or sustainability. Valente feels that business schools have a responsibility to shape a new kind of leader and is frustrated by foot-dragging.

Greenwashing 309

Greenwashing Chief Sustainability Officer Corporate Social Responsibility Academics 309