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Going Green Without Greenwashing

Sustainability Update

Report on every environmental initiative and face allegations of greenwashing? Greenmuting vs Greenwashing First, we must understand the extremes on both sides. Greenmuting vs Greenwashing First, we must understand the extremes on both sides. Yet, it is difficult to let go of the fear of being called a dreaded greenwasher.

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How Big Oil's spin doctors are influencing influencers

Corporate Knights

Cancelling oil industry greenwash There’s a growing consensus that the PR companies involved in greenwashed campaigns need to be held to account. Addressing the UN General Assembly in 2022, Secretary-General António Guterres took aim at the “massive PR machine raking in billions to shield the fossil fuel industry from scrutiny.”

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Greenhushing Is Unsustainable

3BL Media

Consumers are now rightly attuned to potential greenwashing; in response, brands are becoming too precautionary and restrictive in their approach to sustainability communications. Brand Finance’s Strategy & Sustainability Director, Robert Haigh , commented, “Brands have to strike a fine balance when communicating about sustainability.

Waste 147
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Is the burgeoning 'plastic credits' market a new wave of greenwashing?

Corporate Knights

“The plastic crisis is too large and imminent to be solved by a single solution or mechanism,” and credits are only part of the problem, according to Verra , a nonprofit that started in 2007 by creating verification systems for carbon credits, and more recently branched into verifying plastic credits. But] this is not greenwashing at all.

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AllianceBernstein: Making Sense of ESG-Labeled Bonds

3BL Media

Many investors are already familiar with green bonds, which have been on the market since 2007. Importantly, investors should be sure that the issuer’s projects are genuinely environmentally beneficial and not misrepresented, or “greenwashed.” KPIs must be chosen and calibrated carefully.

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Green to the core? Top business schools are drilling sustainability into their core curricula

Corporate Knights

Schleimer’s own awakening came when she entered academia to teach innovation strategy and realized, even in the wake of the global financial crisis of 2007/2008, that textbooks on the subject were still promoting the “red ocean thinking” of cutthroat competition, compromised value and low cost. Schleimer opted to teach without textbooks.

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ESG alphabet soup: making sense of the regulations

Sustainability Matters

But it took the financial crisis of 2007 to turn the spotlight on excessive risk and expose whole industries to accusations of corruption and greed. It aims to eliminate the “greenwashing” of financial products and advice and steer investments towards a sustainable economy by enabling informed financial decisions.