Understanding the price of decarbonization
McKinsey Sustainabilty
JUNE 16, 2025
In 2007, McKinsey developedâfor a Swedish utilityâthe first marginal abatement cost curve (MACC) to provide such a framework (Exhibit 1). Since 2007, MACCs and their equivalents have become widely accepted. A major technological development for decarbonization is the rise of AI and advanced analytics. gigatons as of 2024.
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