How Big Oil's spin doctors are influencing influencers
Corporate Knights
JANUARY 23, 2024
from ratifying the Kyoto Protocol in 2001. Rebranded as Beyond Petroleum in 2001, the company went on to run a campaign, devised by Ogilvy & Mather, that introduced the notion of the “carbon footprint” (not yet in common parlance) and encouraged individuals to reduce their own, even providing a calculator on its website for the purpose.
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