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Companies should learn from the past, and think long term: In other periods of backsliding, leaders were separated from greenwashers. In some cases, this approach may reveal that the earlier strategy of greenwashing no longer needs to be maintained. Backsliding is not a new phenomenon that emerged with the second Trump administration.
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make greenwashing easier to detect and allow companies that are really delivering on climate action to stand out from the crowd. Natasha Santos, vice president and head of global stakeholder affairs and strategic partnerships at Bayer spoke of the 200 million hectares now covered by farmers in their supply chain using regenerative practices.
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