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The promise and peril of digital urban mobility

Corporate Knights

With Google’s online mapping function, commuters could plot the best way to get from A to B and then, through the app, procure or book the transportation modes that fit the route and the users’ preferences. Reprinted with permission from Dream States: Smart Cities, Technology and the Pursuit of Urban Utopias (Coach House Books, 2022). .

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Transforming utility customer journeys through modern user interfaces

Utiliity Dive

It means smart and intentional design built around what the user actually needs. Brands like Google and Apple wrote the book on this, which is why they maintain such a loyal customer base. Fast, Simple Interface = Loyalty Simple doesn’t mean basic. KUBRA’s recent research backs this up.