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However, companies might try to skip it and take on the aesthetic of a sustainable company without making any changes, a practice known as greenwashing. Ethical consumers look for a broader way to measure the success of a business that includes concern for social causes, the environment, and ethical practices.
Oakley and Graham relate ethics washing to greenwashing in stating that ethics washing can be used to describe the practice when organizations paint themselves in a better light than warranted and have no way to back the claims. It appears a week doesn’t go by without another safety issue faced by Boeing.
However, companies are often lost in a series of topical buzzwords such as ‘Sustainability’ and ‘CorporateSocialResponsibility’. We call out greenwash. Watch for more News & Blog updates here and follow us on LinkedIn. KEYWORDS: Inogen Alliance, esg, environment, sustainability.
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