Cooking the books: The magical math of ‘climate-friendly’ meat
Corporate Knights
APRIL 18, 2024
And Tyson isn’t the only one banking on planet-friendly meat to keep consumers coming back to the butcher. Rhetoric and marketing play a major role in the rebranding of meat as climate-friendly, explains Jason Hannan, editor of the book Meatsplaining: The Animal Agriculture Industry and the Rhetoric of Denial. Walmart Canada stocks 2.5
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