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In 2007, McKinsey developedâfor a Swedish utilityâthe first marginal abatement cost curve (MACC) to provide such a framework (Exhibit 1). Since 2007, MACCs and their equivalents have become widely accepted. In the initial global MACC, the abatement potential for passenger EVs by 2030 was estimated at 0.05 gigatons as of 2024.
In addition, decarbonisation is not just an objective imposed by policies such as the ParisAgreement: with the right approach, it also creates tangible business opportunities that go beyond long-term financial savings. Industry leaders have paved the way, with Google having been carbon-neutral since 2007 and Microsoft since 2012.
All 36 water samples collected around Europe, including in the Baltic Sea, the English Channel, along the Atlantic coastline and in the Mediterranean Sea, were found to contain microfibres – tiny plastic fibres that enter the environment from manufacturing, washing and wearing synthetic clothes. fragmented fishing gear and lines.
But it took the financial crisis of 2007 to turn the spotlight on excessive risk and expose whole industries to accusations of corruption and greed. Reporting is mandatory for vehicle and engine manufacturers, industrial and fossil fuel suppliers, and any facility emitting 5000 metric tons or more of GHG annually.
The leader in water, hygiene and energy services sells to a diverse collection of institutions such as hospitals, food and beverage providers, as well as heavy industry including power plants and plastic manufacturers. The charismatic "unboss," as he has called his role, has been at Novartis since 2007, with a stint at Sandoz.
More recently, another study showed it had to be done in OECD nations to comply with the ParisAgreement targets. Burning coal emits twice as much carbon dioxide as natural gas and up to 50 times more than solar and wind in their entire lifecycles (manufacturing and recycling included). A moral imperative.
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