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Understanding the price of decarbonization

McKinsey Sustainabilty

In 2007, McKinsey developed—for a Swedish utility—the first marginal abatement cost curve (MACC) to provide such a framework (Exhibit 1). Since 2007, MACCs and their equivalents have become widely accepted. A major technological development for decarbonization is the rise of AI and advanced analytics. gigatons as of 2024.

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20 C-suite sustainability champions for 2021

GreenBiz

A chemist with a knack for analytics, Brewer has spoken of bringing her head and her heart to leadership. Natura, which issues a regular environmental profit-and-loss statement , went carbon-neutral in 2007 and became the first public B Corporation in 2014. Since 2007, Cisco has reduced its GHG emissions by 55 percent since 2007.