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The Lego Group plans to accelerate its sustainability goals by committing to achieve net-zero greenhouse emissions by 2050, according to a company press release Wednesday.
The Denmark-based retailer behind the popular children’s plastic bricks also said it would triple its sustainability investment to $1.4 billion over the next three years.
Rivals Hasbro and Mattel have made similar pledges. In 2022, Hasbro announced goals to reduce greenhouse gasses by 40% by 2030 and to achieve net-zero emissions by 2050, while Mattel committed to reduce plastic packaging by 25% per product by 2030.