Read the full story at Food Dive.
While the term “regenerative agriculture” has become a central tenet of Big Food’s goal to lower its carbon footprint, to some critics, it lacks a universal definition that has opened it up to skepticism.
But General Mills says its use of the term is less about setting hard and fast rules and more about listening to the farmers who are familiar with their land.
The cereal and snacks giant — which in 2020 set a goal to reduce its greenhouse gas emissions 30% by 2030 — launched its annual sustainability report this week where it called regenerative agriculture the “most promising solution to reach our climate goals.” The term is defined by General Mills as a farming approach that captures atmospheric carbon in order to sequester it.
Environmental News Bits 